Digital Marketing in the Healthcare Space

In digital marketing, first impression matters. The problem with some companies in the healthcare space is that they put up their website and leave it as it is, for good. Designing your business’ website is a continuous process. It requires your unfaltering attention, especially when keeping your clients posted about your services.

Picture this: a clinic with dirty windows and a smashed doorstep. Do you think customers will go inside that clinic? This is the same with digital marketing. Prospective clients won’t bother looking for the services you offer if your website lacks content and is obviously not well-maintained.

To give you an idea of websites that sell, here are some healthcare websites that we think will inspire you to improve your web design:

Chiropractic Care

Complete Chiropractic Dee Why is among the few clinics in Australia that offer Advanced Biostructural Correction. According to their website, this approach “reverses the effects of body’s natural compensation for old injuries and physical trauma, and provides a long-term solution to pain and discomfort.”

Upon viewing their home page, you will be greeted with soothing colors. This kind of illustrates that chiropractor Dee Why is here to relieve you of your discomfort and pain. Their blog is regularly updated and they clearly indicated what sets them apart from other chiropractors. Moreover, the company made a huge effort in promoting their services to the public, as seen in their featured articles in the Daily Telegraph and Living Now magazine.

Online Health Source

According to an online news portal, Everyday Health has at least 5.7 million unique monthly visitors. If you want to be aware of the most recent health news and trends, or would just want to read news features about healthy living and whatnot, Everyday Health is your go-to site. Readers love the site’s high quality content as well as the tools and information that can be found on their site. In keeping their readers up to date, they send free newsletters to those who signed up.

All-around Healthcare Provider

Mayo Clinic generates 7 million unique monthly visitors on average. With regards to the organization and labeling of their site, they did a pretty decent job “getting their visitors to the right place”, as reported by Optimal Workshop. However, their sections are inexplicit that visitors have to  click various sections for them to find what they are looking for. Nonetheless, their website gives a good deal of information for any health problem.

Mayo Clinic also has Symptom Checker. However, this should not be used to self-diagnose.

All in all, a good healthcare website should employ a uniform design and language. In addition, users must be able to experience a streamlined navigation when using the site. Content is also an important element of a good web design.


Don’t Be Boring In and Out of Bed

There is no direct correlation between being boring in bed and terrible sex. This being said, if this dullness is passed over, it will gradually put out the sensuality and warmth in a relationship. When this happens, it is likely that you or your partner will quench your sexual needs from other people.

After going out or getting spliced for a long time can result in occasional boring sex. It is a must that you both make an effort in keeping the fire burning not only in your relationship, but also in bed. Here are three ways on how you can refrain from boring sex:

  • Do not forget the pillow talk.

Men, and perhaps some women, want to talk dirty when in bed. It is a good foreplay and a sexual stimulant. Those who are having a hard time (no pun intended) on the pillow talk seek professional help from phone sex operators. They aid people in developing their sensual side, aside from helping them get off. Phone sex operators are widely available in Australia. As a matter of fact, the Sydney Phone Sex industry is doing quite well.

The next time you and your partner are in bed, make him feel wanted by murmuring naughty words into his ears. If you’re not sure what to say, you can jot down sensual words on a piece of paper. Then, say these words to yourself facing the mirror. It is advisable to practice as much as you could. After all, practice makes perfect.

  • Try new things.

Do not instantly say no to new things. If your partner would want to try a new sex position or foreplay, go for it. Being creative in bed might lead the both of you to a toe-curling orgasm. However, don’t push yourself if you are not comfortable doing it. Talk to your partner about it. Remember that communication is the key to a great sex life.

  • Humor your partner.

Did you know that shaking with laughter can get you off? Research shows that laughter and sex is a good combination. Coupling the former with the latter releases feel-good hormones and minimizes the stress hormones. According to a clinical psychologist, laughter and sex lead to great orgasms.


Inspire Your Staff Through Training

Believe it or not, the financial remunerations associated with a job is positioned at the bottom of the employees’ list when it comes to job satisfaction. In fact, the satisfaction and contentment of an employee largely depends on immaterial things – staff training and how he/she is valued or appreciated at work, among other things.

Did you know that you can motivate your employees simply by submitting them to training and skills development workshops? Presenting them an opportunity to advance their dexterity will show that you, the boss, want them to go far in their careers.

Training Your Employees

Training is described as the process where a person obtains and/or develops new learning, techniques, skills and competencies. In addition, it is a psychological feature that stimulates a person to act regarding the end he/she wants. It is said that there is a correlation between training and motivation. The training gives the knowledge and abilities that let people to be inspired and motivated to achieve the goals they are yearning for.

Here are other reasons how training motivates your employees:

  • Training helps employees recognize their purpose in the company.

There are times that a staff questions how they play a part in the company’s overall function. In some cases, employees who perform their roles in a limited capacity think that they are not important to the organization they belong to. Through training relative to an employee’s job, he/she will be able to recognize how their roles contribute to the business’ structure, success and mission.

  • Training fills in the needed tools for an employee to develop his/her potentials.

Employees know well than anyone when they think that their work or output can be improved. More often than not, businesses do not have the necessary infrastructures, facilities and tools that their workers need to develop and realize their potentials. Training will help employees get back on track and better their productivity and yield.

  • Training improves workforce retention.

Usually, people apply for a post if they think that the company will help them progress on their careers and improve their personalities. Businesses that have opportunities for professional and personal growth have higher workforce retention rate. Training aids employees in achieving their goals through the new learning and ideas that training imparts to participants.

  • Training conveys a message.

When an organization offers training, seminars and skills improvement workshops to its employees, it suggests that the organization value its employees and the outputs they bring in. In effect, it imparts a message that the company values human development and progress.


Racing Horses as a Business: Pros and Cons

If you think that owning racehorses is a venture only for the gentry, you might want to think again. According to The Telegraph, there are at least 8,000 racehorse owners in the United Kingdom. Apart from the wealthy and affluent, the middle class and even the ordinary citizens are investing on racing horses in the country.

As per The Jockey Club, the thoroughbred industry grew by $1.1 billion in just three years! Most of this progress can be credited to on-site gambling, where racetracks have installed more slot machines and table games; and online gambling, thanks to bookmakers and bookmakers free bets.

In the recent Forbes’ list of world billionaires, 14 businessmen who are engaged in horse racing, breeding and auctioning were included in the annual roll. If you want to be like them, maybe you should start investing your money in this industry. Here are some reasons why you should do so:

1. Offers lucrative payout

In the Cheltenham Festival alone, a total of £4 million worth of prizes were up for grabs. It included the coveted Gold Cup which is worth £575,000. While in the 2016 Dubai World Cup, a whopping $10 million prize money was devoted for the feature race.

2. Horse racing events generate jobs

It is common for sporting events to attract crowds, thereby generating more jobs. In the case of the Cheltenham Festival in the United Kingdom, more than 200,000 horse race enthusiasts gathered for the event. This translated to additional 5,000 workforce. Food items, souvenirs and alcoholic drinks were also sold in the event. In fact, over 10,000 bottles of champagne were sold like hot cakes.

3. Lets you experience a different kind of thrill

Attending horse racing competitions and watching your thoroughbred goes in for the gold will definitely make your spirits soar. There’s something about the match that’s stimulating and exciting at the same time.

4. Makes you earn more when you sell your thoroughbred

A good example is Mike Tindall’s £12,000 thoroughbred. The horse’s value ballooned to £200,000 in just a short time after winning the Welsh National.

Just like any business investment, owning a racehorse has its ups and downs. Since it is not a regulated investment, when you come off second-best, you’ll lose money and you can’t fight it back.

The major stumbling block of horse racing as a business is the finances. If you want to be a solo proprietor, you should have deep pockets for a starting capital that you can put into upfront. Alternatively, you can make a group investment and share the capital costs with other people. Moreover, since horse racing is an “animated roulette”, this investment offers no solid promise that you will make hefty returns from this.


Startup Businesses

A lot of people still think that starting your own business is a crazy and complex pursuit. Actually, it is not. To be your own boss, you only have to work hard, dedicate your time and energy to it, focus on your goals and most importantly, follow your business start-up checklist. With so many things to accomplish, you might find yourself in a stressful situation. This checklist will help you do well during your transition.

1. Come up with a business idea

Your business idea should not only be able to generate profits, but should also suit your personality, target market and your business setting. To build a really strong business prospect, perform a SWOT analysis to determine your strong and weak points.

2. Transform your idea into business

This entails conducting a market research and creating a business plan. Assess whether your business idea will work or not. This can be done by asking potential consumers if there is a demand on the product or service you intend to introduce to the market. At this stage, you also need to describe your target costumers and your market size. On your business plan, identify what assets are needed prior to starting your business. Moreover, having a ballpark figure of your outlays and revenues will help put your mind at ease.

3. Secure your cash flow

Your marketing plan won’t work if you don’t have your vital cash flow. When looking for potential investors or shareholders, some would need a detailed business plan while others are okay with an elevator pitch. Nevertheless, these should contain your sales plan, target market and metrics of success. Applying loans for banks and other financial institutions is suggested in case you’re out of luck in scouring potential investors.

4. Look for suppliers, business site and business partners (if possible)

Having a co-founder/business partner as a part of your team will definitely make things a lot easier. Just remember to look for someone who has the same skills, knowledge and business acumen as yours.

Now that you have a cash flow, business partner and a working business plan, you should start hunting for trusted suppliers. Build a good working relationship with them so that you will be able to negotiate for a much better price on your supplies. If you plan to sell your product or service elsewhere, search for a location that is near public places and has active foot traffic. After quite some time, you can start working with a distributor and a freight forwarder to reach more customers.

5. Start your business

Check your tax laws and other rules or policies intended for business owners before you start your business. If you are in Australia, use the Australian Business and Licenses Information Service (ABLIS) which will help you sort out all documents you may need to submit for your business. In addition, do not forget to apply for insurance policies. It is always good to have a safety net in case things go wrong. After going through all of these, you can now start marketing your product offerings either through social media or the traditional media.

The content of your checklist may sound to be a tedious task. But if you really stick to it, expect that everything will run smoothly.


Creative Jobs: Finding an Inspirational Career

Based on statistics, graduates who are arts and humanities major don’t get paid that much. But, hey! There are still some people who would want a career that inspires them rather than have a job that pays well, but don’t give a sense of satisfaction. Nonetheless, there are actually work opportunities that need your creativity, pay well and can give you fulfilment. We will spare you the trouble of looking for careers on Seek jobs board or other online job searches. Here are careers that creative people like you should consider pursuing:

1. Chef

What is more inspiring than food? As chefs, you get to create inventive recipes by experimenting on various ingredients and exploring the things that go well together. A spoonful of this, a pinch of that and, voila! You now have your own original dish plus you get paid at least $40,000 a year. That’s a lot of zeroes for doing the thing you like. 

2. Writer

There are a lot of elements in this profession that will compel you to bring out your creative side. From brainstorming ideas to writing the stories or articles, all these aspects should be formed on your ingenious mind for you to be able to tell a gripping story. There are also some instances wherein writers have to layout the book/page design which pretty much involves photography and infographics.

3. Teacher

Ah, the noblest of all profession. You don’t have to teach music, arts or theatre for you to be creative. Teachers in Math or Literature need to have a vision and a plan on how to engage the students. Since most of them find these subjects boring, teachers will have to come up with creative methods on how they will teach their lessons in a fun but educational manner.

4. Marketing Associate

This career will definitely stimulate your brain to think of amazing ideas. You have to be extra creative in order to successfully introduce your brand to the market. In today’s Internet age, marketing campaigns are usually launched on the social media. Your job is to ensure that it will reach your target market.

5. Designers

Interior, web or fashion designing literally requires creative people. Interior designers turn an ordinary space into a stunning room, while fashion designers create designs and sketches or mix and match clothes that are runway-material. You should have a good eye on patterns, colours and proportions to be able to do well in this line of work.